Track your marketing campaigns with precision using our UTM Link Builder. This tool allows you to create custom, UTM-tagged URLs for newsletters, social media, ads, and promotional campaigns. By adding UTM parameters, you can see exactly where your traffic is coming from and which campaign delivers the best results.
Whether you’re launching an email marketing campaign, running ads, or sharing links across multiple platforms, our Campaign URL Builder ensures accurate tracking in Google Analytics and other analytics tools — without any complexity.
UTM links provide essential data for marketers. They reveal which campaigns drive traffic, which platforms convert best, and where to invest your budget.
With this Campaign URL Builder, you can:
✅ Track traffic sources accurately
✅ Measure campaign performance in Google Analytics
✅ Compare clicks across platforms (email, ads, social media, etc.)
✅ Avoid guesswork and make data-driven marketing decisions
✅ Create clean, error-free UTM links instantly
If you’re running multiple campaigns or managing clients, UTM tagging is a must-have strategy to improve reporting and ROI tracking.
1️⃣ Enter your page’s destination URL.
2️⃣ Add your utm_source (e.g., newsletter, facebook, instagram).
3️⃣ Add utm_medium (e.g., email, cpc, social).
4️⃣ Add your utm_campaign name (e.g., spring_sale, launch2025).
5️⃣ (Optional) Include utm_term and utm_content to get deeper insights.
6️⃣ Click Build UTM to generate your complete campaign URL.
7️⃣ Copy and use the link in your ads, posts, or emails.
Pro Tip:
Use consistent naming conventions for better analytics reporting (e.g., “winter_sale_2025” instead of random labels).
A UTM link is a URL tagged with tracking parameters that allow analytics tools to identify where your traffic comes from and which campaigns perform best.
UTM parameters help you measure campaign effectiveness, track conversions, and understand which channels deliver the highest ROI.
The main required parameters are utm_source, utm_medium, and utm_campaign. Others like utm_term and utm_content are optional but useful.
No. UTM parameters do not affect your SEO or ranking. They are purely for tracking and analytics purposes.
Yes. This tool is completely free to use with no login or signup required.