Plan your campaigns smarter with the Google Ads Budget Estimator. This tool helps you calculate the exact budget needed to achieve your target clicks, conversions, and overall campaign goals. Whether you’re preparing a new ad strategy or optimizing existing campaigns, our Google Ads Budget Calculator gives you fast and reliable projections based on your desired results.
Accurate budgeting is essential for maximizing ROI. With this tool, you’ll know how much you should spend – and what outcomes you can reasonably expect – before launching any campaign.
Running Google Ads without a clear budget plan often leads to overspending or missed opportunities. Our Google Ads Budget Calculator takes the guesswork out of planning by giving you accurate, data-driven estimates for cost and performance.
With this tool, you can:
✅ Predict total ad spend before launching a campaign
✅ Estimate clicks, conversions, and ROI
✅ Plan PPC campaigns more efficiently
✅ Avoid wasted budget and overspending
✅ Make informed decisions using real CPC data
If you manage multiple clients or campaigns, this Google Ads Budget Estimator helps you create transparent, precise projections your clients can trust.
1️⃣ Enter your desired clicks — how many clicks you want to achieve.
2️⃣ Add your estimated CPC — based on keyword competition or past campaign data.
3️⃣ (Optional) Include your expected conversion rate.
4️⃣ Click Estimate Budget to get your projected total spend and conversion insights.
Pro Tip:
Use different CPC ranges (low, medium, high) to compare budgets and choose the most realistic plan for your goals.
It helps you estimate how much budget you need based on your desired clicks and CPC. This allows you to plan campaigns more effectively and avoid overspending.
Accuracy depends on your CPC assumptions, but the tool provides highly reliable estimates when based on real campaign or keyword data.
Yes! You can run unlimited estimates for different campaigns, keywords, targeting types, or bid strategies.
CPC (Cost Per Click) is the amount you pay each time someone clicks your ad. It varies based on keyword competition and bidding strategy.
Yes — the Google Ads Budget Estimator is completely free, with no account or signup required.